Arsenal, Liverpool and Manchester City sign new health partnership

Arsenal, Liverpool and Manchester City have all signed a three-year agreement with PruHealth and PruProtect which will aim to raise awareness of Vitality, the health and life insurers healthy living rewards programme.

The agreement will see all three clubs help to promote both the health insurance company and its parent company, Discover, by using a number of initiatives, including logos on the women’s team kits, pitchside branding and branding on the clothing used by their medical staff.

A statement on the PruHealth website said

Football is one of the UK’s favourite sports with a national following and devoted fanbases. Our collaboration with some of the top football teams in the country, Manchester City, Liverpool and Arsenal, brings new and existing Vitality members a whole range of money-can’t-buy experiences. These include exclusive prizes such as signed merchandise, tickets to matches and stadium tours, as well as attending coaching clinics for children, VIP style matches and much more.

CEO of PruHealth and Vitality, Neville Koopwitz, said

“We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.

“Our collaboration with some of the top teams in the country; Premier League winners Manchester City, runners-up Liverpool and FA Cup Winners Arsenal – is the latest move in our goal of changing the game when it comes to people’s health.”

Arsenal’s Vinai Venkatesham, director of the club’s sales and marketing, added

“PruHealth and PruProtect with Vitality have an innovative approach which rewards its members who adopt a healthier lifestyle, and we will be helping them communicate these benefits to Arsenal and football supporters globally.

“Their approach of rewarding members, which we follow in our own Club membership scheme, positions them as true leaders in their sector and we are delighted to welcome PruHealth and PruProtect into our growing family of commercial partners.”

Chief commercial officer for Liverpool, Bill Hogan, commented

“We’re thrilled to bring PruHealth and PruProtect with Vitality on board as the first new partner of the 2014/15 season. Their ambition to promote healthy and active lifestyles across the nation fits in well with Liverpool Football Club and the work we’re doing in communities across the globe.”

And Manchester City’s Tom Glick, chief business officer, said

“We’re delighted to be partnering with PruHealth and PruProtect with Vitality. Having already seen the positive impact of the Vitality programme amongst our staff, we look forward to building that relationship further by helping them introduce Vitality to City fans and the wider football community over the coming seasons.”

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Lee Hurley

Writer specialising in good football and bad relationships. If in doubt, assume sarcasm.